top of page

Platform Engineering, In A Hot Minute

Platform engineering refers to the process of designing, building, and managing the technology platforms that support a company's business operations. These platforms are typically built using a combination of hardware, software, and other tools, and they provide a framework for delivering digital products and services to customers.



At San Diego Consulting Group, we believe each problem requires a unique custom approach to solve and provide value. We carefully evaluate our clients' needs and choose the best technology for each project. Platform engineering is a critical component of many modern businesses, particularly those in the tech industry. This is definitely something we should unpack here in A Hot Minute.


Brief History:


The concept of platform engineering can be traced back to the early days of computing, when mainframe computers were used to support large-scale business operations. Over time, the development of personal computers and the internet led to the rise of new platforms that could support a wider range of applications, including e-commerce, social media, and cloud computing.


Major Adopters:


Today, platform engineering is a critical component of many modern businesses, particularly those in the tech industry. Companies like Amazon, Google, Microsoft, and Salesforce have all invested heavily in platform engineering to build the platforms that power their respective products and services. Other companies, such as Airbnb, Uber, and Netflix, have also built their businesses on top of platform technologies.


Industry Examples:


One example of a successful platform engineering effort is Amazon Web Services (AWS). Launched in 2006, AWS has grown to become one of the largest and most widely used cloud computing platforms in the world. Through a combination of advanced technology and aggressive pricing, AWS has enabled businesses of all sizes to access powerful computing resources on-demand, without the need for significant upfront investment.


Another example is Salesforce, which has built a platform that allows businesses to manage their customer relationships through a suite of cloud-based applications. With a focus on customization and ease of use, Salesforce has become one of the leading customer relationship management (CRM) platforms on the market.


Best Practices:


Effective platform engineering requires a combination of technical expertise and business acumen. Some best practices that can help ensure success include:


Build for scalability:

Platforms should be designed to accommodate growth and be able to handle increasing traffic and data volume.


Foster a culture of experimentation:

Platforms should be flexible enough to accommodate new ideas and allow for rapid experimentation and iteration.


Use automation and monitoring tools:

To ensure the reliability and efficiency of the platform, it's important to automate as many processes as possible and monitor system performance and security.


Prioritize security:

As platforms become more complex and interconnected, security becomes increasingly important. It's critical to implement strong security measures to protect both the platform and the data it processes.


Ensure alignment with business goals:

Finally, platform engineering efforts should be aligned with the broader goals of the business. This requires a deep understanding of the business and its customers, as well as ongoing communication and collaboration between technical and business teams.


Standardize processes:

Platform engineering teams should standardize processes wherever possible to ensure consistency and reduce the risk of errors. This can include using common development frameworks, libraries, and toolkits.


Embrace cloud computing:

Cloud computing has revolutionized platform engineering by providing on-demand access to powerful computing resources. By leveraging cloud services, platform engineering teams can reduce costs, increase scalability, and improve reliability.


Use agile methodologies:

Platform engineering is a highly iterative process, and agile methodologies are well-suited to this type of work. Agile methods emphasize collaboration, flexibility, and rapid iteration, which can help ensure that platform engineering efforts are aligned with business needs and customer requirements.


Emphasize modular design:

Platforms are complex systems, and a modular design can help simplify development and improve maintainability. By breaking the platform down into smaller, more manageable components, platform engineering teams can reduce complexity and increase flexibility.


Focus on user experience:

Finally, it's important to remember that platforms are ultimately intended to serve the needs of users. Platform engineering teams should prioritize user experience, with a focus on usability, accessibility, and responsiveness. By designing platforms with users in mind, companies can create products and services that meet the needs of their customers and drive business success.


In summary, platform engineering is a critical component of many modern businesses, particularly those in the tech industry. Successful platform engineering requires a combination of technical expertise and business acumen, and can benefit from best practices such as building for scalability, fostering a culture of experimentation, using automation and monitoring tools, prioritizing security, ensuring alignment with business goals, standardizing processes, embracing cloud computing, using agile methodologies, emphasizing modular design, and focusing on user experience.


The San Diego Consulting Group has a team of experienced management consultants, and software design and developer professionals who work closely with our clients to achieve value. Our team is comprised of only the most competent people who are committed to excellence, teamwork, and the success of our clients.


Our skilled team works with the utmost integrity, openness, and honesty and will get the job done right for you.


Contact us today to learn more about how we can help you achieve your goals.

Recent Posts

See All
bottom of page